HUNTINGTON — One of the longest running music venues in West Virginia, The V-Club, is rebranding as “The Loud” — named after that diggity-dank medi-grade rank that smacks you in the face as soon as you walk out onto the patio.
“The Loud” may have also been inspired by the only Bad Shepherd beer I can name right now. The name is so comically cheesy that only an old, white dude could have came up with it. Even less cool, somehow, would be if “The Loud” is a direct reference to the decibels. The story we’ve decided to report has to be a little bit cooler — the ganja one. Reefer, baby.
Local concert-goer, Brett Smalls, reminiscenced on a rock n roll concert he attended, “Someone is smoking some mad beasters out here.” Hell yeah, this dude blows down. Smalls said, “Damn, doesn’t anyone who works at this establishment enforce any laws or rules and regulations?” We were starting to get concerned that Smalls might be a narc, so we pressed him, "I just didn’t like being in the same atmosphere as–" We rolled the hell out of our eyes and left him sitting by himself like the loser narc that he was.
Ramp reporters have confirmed first-hand, if you know what I’m saying, that the far-back corner of the patio is where the cool kids hangout. Just fuckin’ blazing blunts and joints and bowls. Mids (back in the day), headies, chronic. You smell me?
As far as we’re concerned, the only way this name doesn’t sound like it came from a focus group full of middle-schoolers and geriatrics, is if “The Loud” is named after that nostalgic stiggity-stench of that straight-gas stank.
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